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Conquest Email
Gear Synch’s Conquest Email service offers dealers an eDirect Mail program to enhance their sales and marketing efforts. Combining the reach and frequency of mass media with the accuracy of direct marketing, Conquest Email provides exclusive quality connections to new customers online while reducing acquisition costs via access to a nationwide email database of over 114 million prospects.
The Conquest Email approach:
Phase 1
Identifying Your Target Audience
- Gear Synch identifies your best prospect profile.
- Based on this profile, Gear Synch selects your best prospects from a pool of over 114 million double permission-based email records to find prospect matches for your profile.
Phase 2
Establishing Contact With Your Exclusive Audience
- Based on scientifically proven permission letters, Gear Synch generates a permission letter on behalf of the dealership which is sent out to your predetermined target list, inquiring if they would like to receive information and/or promotional offers from you. This establishes a third level of permission.
- Message deliverability is confirmed by successful permission letter delivery, further ensuring the success of your program.
- Gear Synch helps you establish links and tracking mechanisms.
- Creative for your campaign is processed. With Gear Synch, you control your own creative within our pre-designed automotive dealership templates.
Phase 3
Campaign In Progress
- Gear Synch sends out your branded messages to your exclusive targeted audience.
- Expanded creative options allow you to link to websites and provide offline methods of contact, and incorporate motion and sound for added appeal.
- Frequency is one key to success. Your brand and promotions are in front of your exclusive target audience when they are in the research stage of their purchase and…most importantly when they are actually “IN MARKET” to buy.
Phase 4
Ongoing Analysis
- Gear Synch performs open, click and conversion analysis after each launch.
Phase 5
Review Program Success and ROI
- Gear Synch provides post-campaign analysis with the data generated and/or an extensive match-back analysis. Results are shown in “real” sales in a scientifically reliable manner.
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